The Language 10 Tech Companies Use to Recruit New Employees

See the words Amazon, Apple, Facebook, Google, Microsoft and more use to attract talent.

This article appears in print in the March 2018 issue. Click here for a free subscription.

Kieran Snyder, cofounder and CEO of Seattle-based Textio, provides a useful glimpse into corporate culture with a recent blog post about “hiring language.” Textio, which helps clients use the right language to attract the best talent, looked at the most distinctive language in job postings from 10 prominent tech companies.

Snyder says certain language patterns quickly emerged. “The distinct phrases used by each company showed up in their [advertised] jobs much more often than they did for other companies in the sample,” Snyder writes, “and frequently way more often than average for the industry.”

Have a look.

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