Starbucks Corp. will begin serving its Pumpkin Spice Latte Aug. 27 – the earliest it has ever debuted.
The coffee giant says more than 424 million Pumpkin Spice Lattes have been served since it was created in 2003.
Starbucks – whose stock is up almost 50 percent the past year and is trading at more than $96 per share – has also created a new pumpkin beverage, Pumpkin Cream Cold Brew. The company says fully half of all drink orders are cold beverages, up from 37 percent in 2013.
“With customer excitement for PSL sweeping the nation each fall, we wanted to create a new beverage that combines two of our customers’ favorite things, pumpkin spices and cold brew,” says Matthew Thornton, from Starbucks’ beverage research and development team.