UW Business School Ties Up With Game Maker

 
 

The University of Washington is emerging as a pioneer in the emerging world of applying game technology to real life situations.

UW biochemists and computer scientists have been working for some time on ‘Foldit’, a game website now in beta, which allows any interested party to go online and play puzzle-like games while, in the process, helping to solve tough problems in molecular biology. 

 

Now UW’s Foster School of Business has established a strategic partnership with Novel, Inc. a pioneer in developing game-like simulations of what it's like to run a company. Brayden Olson, CEO of Novel Inc., says the partnership will help develop a new approach to teaching business management. 

 

In November, Novel completed Empire and State, a virtual on-line game that allows players to create and manage their own companies.

 

“Our shared goal with Novel is to become the undisputed heavy weights and thought leaders in the new enterprise simulations space,” says Dr. Bruce J. Avolio, executive director of the Foster School of Business Center for Leadership & Strategic thinking.

Avolio says that Novel is further along in this kind of enterprise simulation development and in their vision than any other company they know of. 

 

Mike Marr, Novel’s creative director, says Novel’s massive multiplayer game allows participants to explore, during a compressed time period, complex business situations involved in running a business. The outcomes of the decisions, which might play out over months or even years in real life, can be resolved in just thirty minutes while playing the game.

2016 Community Impact Awards: The List

2016 Community Impact Awards: The List

Here are this year's winners and links to their profiles.
| FROM THE PRINT EDITION |
 
 

Congratulations to the recipients of Seattle Business magazine’s 2016 Community Impact Awards!


Lifetime Achievement
Honoree: Harriet Bullitt


Pro Bono Projects
Gold Award: Kinzer Partners


Sustainability in Business Operations
Gold Award: Theo Chocolate
Silver Award: Sleeping Lady Mountain Resort


Social Entrepreneurship
Gold Award: Savers
Silver Award: Evrnu


Youth Development
Gold Award: Skanska USA


Job Creation and Workforce Development
Gold Award: Bellevue College and Year Up Puget Sound
Silver Award: Millionair Club Charity


Green Products and Services
Gold Award: Optimum Energy
Silver Award: Itek Energy
Silver Award: Rice Fergus Miller


Nonprofit of the Year
Gold Award: FareStart
Silver Award: Wellspring Family Services


Business of the Year, Small Firms 
Gold Award: Sleep Train
Silver Award: Glassybaby


Business of the Year, Large Firms (Eastern Washington)
Gold Award:
Tree Top


Business of the Year, Large Firms (Western Washington)

Gold Award: McKinstry
Silver Award: Columbia Bank