Making Work Social

I received a question from Rachel on my blog post, “The 5 Big Ideas of Enterprise 2.0 -- Number 4: Enterprise
2.0 = Retention = Success.”  

Here’s Rachel’s question: 

“I am conducting research at the moment and I’m trying
to back up the claim that social media increases employee retention rates, but
I am struggling to get any hard facts and figures - do you have any?”  

As I worked to answer that question, I realized I wanted to
post a list of useful resources too, so I’ve decided to post my answer to
Rachel in the form of a new blog post. Here goes:  

Rachel— 

There are a number of ways I can think to answer you, but
the first is to point out that while most companies do have an
intranet, and I think a majority of them still haven’t realized
that making their intranet into a social workspace could benefit the
organization, I do understand that social computing can’t in and of itself
create employee retention. Not in a direct way.  

If you have an environment with no social computing and a
certain rate of employee retention and then you generically install social computing,
I don’t think you're going to see the employee retention numbers change
significantly. It’s what you do with social computing that matters. It’s where
and how you apply it that matters. What you need to be focused on is this: what
are the conditions and factors within an organization that do impact employee
retention more directly? And once you’ve identified those, which of them can be
enhanced and more effectively facilitated using social computing? 

Here are some answers to those

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