Retail

Movies in the City

By By Tim Newcomb November 23, 2010

This article originally appeared in the December 2010 issue of Seattle magazine.

Lines of patrons snaking outside the 90-seat Pickford Cinema in downtown Bellingham prove one thing: Movie theaters can be an important part of any urban revitalization effort. The 12-year-old cinemas move this month into a renovated 29,000-square-foot, 101-year-old historic buildingand reinvention as the three-story Pickford Film Centercould be an important boost to Bellinghams core.

Michael Falter, the Pickfords director, says the move doesnt just show off Pickfords Sundance Film Festival affiliation, but builds community for decades and creates 365 days per year of business opportunities around the nations second LEED-certified cinema.

The $3.2 million project, funded by grants and donations, creates two screens (139 seats in the large theater and 77 in the other) and a concession area on the main floor. Second-floor artists studios help pay the mortgage and a newly dug 6,000-square-foot basement for future retail space or a film school adds income potential.

The Pickford could have saved money by moving out of downtown, but instead chose the only building with cinema-friendly ceiling heights in the citys arts district. Falter expects by filling this vacant spacea sight growing all too common therehe can attract new business opportunities and plenty of new downtown patrons too.

At a time when many cities are struggling to attract new businesses, the decision to move into a historic structure could be important to keeping downtown Bellingham vibrant

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