2016 Family Business Awards: Transition

Gold: Continental Mills
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GOLD AWARD
Continental Mills

Location: Tukwila

Continental Mills has a staple of tried-and-true brands such as Krusteaz and Alpine Cider Mix, but to reach millennials it has devised new brands such as WildRoots trail mixes and Buck Wild natural snacks. The snacks are available at many retailers, from Starbucks to Walmart. Third-generation President Andy Heily, 44, who has led the charge, says the company launched the effort in 2012 after recognizing a trend among young people who were seeking smaller meals of natural, nutrient-dense snacks throughout the day. Continental began in 1932 with the novel idea of a just-add-water pie crust mix devised by a Seattle women’s bridge club. Heily’s grandfather, a door-to-door dress salesman, knew the women and joined the business. In the 1950s, the company added its popular, just-add-water pancake mix. Heily’s father, CEO John M. Heily, took the company to another level by the 1970s, when he won the bid for Continental to provide food service for the Alaska Pipeline project. It ramped up production to feed thousands of pipeline workers and built a new manufacturing facility to create muffin, quick bread and cookie mixes. Today, with two-thirds of its 850 employees in manufacturing, Continental Mills believes it is imperative to drive growth to keep jobs intact, says Heily. As the only two family members in daily management, he and his dad are aligned on “what we need to do, both short and long term.” 

2016 Family Business Awards: Heritage/Legacy Award

2016 Family Business Awards: Heritage/Legacy Award

Winner: Bartell Drugs
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WINNER
Bartell Drugs
Location: Seattle

Sometimes, the best course for a family business managing succession is to reach outside the family for expertise while it prepares for the next generation to assume leadership. This happened to Bartell Drugs in 2015. With third-generation family leaders George Bartell and Jean Bartell Barber retiring and the five fourth-generation Bartells mostly still in college and not yet ready to take on leadership positions, the 126-year-old company hired longtime REI executive Brian Unmacht as CEO. 

Now those five young adults are actively involved through quarterly family council meetings to learn about stewardship of a family business. 

Eldest cousin Evelyn Merrill, 29, works as Bartell’s senior marketing manager. She’s the daughter of Jean Bartell Barber and niece of former CEO George D. Bartell. Although her cousins are coming of age and each has their own career passions, Merrill says one thing all family members agree on is that the company should remain in family hands. Merrill says the family all feel a commitment to their shared family history going back to 1890, when young pharmacist George H. Bartell Sr. bought a storefront in Seattle’s Central District. 

As a teenager, Merrill first got a sense of the Bartell legacy as a cashier clerk, a job all cousins have held. She spent a year working in various departments, from marketing to human resources, and that’s when she felt a calling. “I saw a commitment from employees to our family that was really inspiring,” says Merrill, who earned an MBA and worked for a Seattle-area ad agency before joining Bartell in August 2015. She focuses on digital marketing. One of her first projects helped improve the online interface for the company’s 10 walk-in medical clinics. 

Merrill credits Unmacht with taking the company farther and providing a key component to family succession planning. “I see us as a business moving faster, in part thinking more strategically,” she says. “But it’s more about setting our business up for success.”

Bartell has 2,000 employees and 65 stores in greater Seattle. It plans to add new stores in fast-growing urban areas like Ballard and the International District.  

Unmacht says the willingness of the family council to bring in an outsider shows its commitment to maintaining the vitality of the business. “My primary goal is to run a $600 million company in a very competitive space,” says Unmacht. [And] I’m very conscious of where I can help the next generation learn the business.”

That dedication, Unmacht notes, remains crucial to Bartell’s ability to maintain family ownership far into the future.